The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Whether you're selling products or services, you can use search engine optimisation to rank highly …

This is the biggest secret to Google dominance - especially local optimization. They have to get to know you before they are willing to spend their money with you. Get out and about with the kids to York this weekend. Keep Intersol of content on your pages. As we can observe …

They're also the result that is most often relayed to voice searchers, with voice software usually providing just a single response to voice queries. Then, the IMC program can be designed to influence consumer thinking. With exercise being so important nowadays, products such as outdoor fitness equipment would be a …

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Sometimes, it only takes few of these links are enough to start seeing SEO progress. Have you tried storytelling in business to boost customer engagement? Learn New Processes the Pros – Many …

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Don't over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign …

Google is showing Context is King when it comes to indexing people in Google's Index. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. In the case of custom software development, understanding the underlying software architecture is important. Imagine having …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

This has been proven over and over again when analyzes top ranked web pages. This can be difficult because you always have to stay on top of changes being made within the industry. The header text, or H1 text, is usually the title of an article or some larger bold …

Remember - these listings can rank well and potential customers can look at your business details here. That code listing contains two distinct fragments. From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even …

A few days after the migration, you can safely increase the TTL of the site's DNS records. Google states that each language version must list itself as well as all other language versions.In plain English, that means that every page should have a self referential hreflang tag i.e …

By appealing to closely held values, marketers try to convince prospective customers that the company's products align with what they view as important. Java-based application servers are typically used in conjunction with an Apache web server. Every page should have a description that isn't used anywhere else on the site …

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When I say "oomph" I mean credibility in the eyes of the engines. When pursuing a link, which is more important, relevance or …

Forcustomers to take advantage of these initiatives, h In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners …

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Google stated that there are …

It is, instead, the result of dozens of different factors. Minority members constitute approximately 41 percent of the 54 million Twitter users. As more websites build content around certain terms, they become more competitive. If you're looking for traditional rocking horses , you've come to the right place. We all shop …