Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Additionally they also usually have low competition due to their specificity; however this comes …

Search engines get clues about the nature of a site from its domain name as well as from the site's directory and file structure. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine …

Either remove this content or build it up so that it adds value to your website. The idea is that when writing about a specific topic, you would naturally include related words. A electric standing desk is a desk conceived for writing, reading or drawing while standing up or while …

The simple questions "Will your firm be handling my site directly?" and "Can I talk to the person who does the work?" can save you a lot of time and money in the long run. Stay on top of your SEO strategy and make sure that it is up to …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites …

Choosing to be involved with 8 or 10 platforms often results in a, doing a poorer job on each one. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Getting BT leased lines used to be the only option …

But things have changed. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. A …

It's an easy fix, yet an important one since it can lead to ranking penalties under Google's Panda algorithm if there are too many internal search results in Google's index. Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The …

First of all, you need to understand why SEO is so important. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Google uses the date that a domain with which a document is …

Closely tied with consumer video reviews is the re-creation of broadcast ads. The marketing department concentrates on customers and the channel members on the route to those customers, such as wholesalers and retail outlets. Advertisers often use visual imagery in international marketing. Visually, I prefer handcrafted Ayres rocking horses . Recently …

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. Yes, you should have a strategy for content that you publish on your website. Not only should you …