As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Adding endless pages of irrelevant content to your website …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. The steps of the strategic marketing plan help pull together all company activities intoone consistent effort. Today it takes a lot more effort for sites to be ranked well. I couldn't begin …

SEO is alive and well, and its just as powerful as it ever was. Search Console will also make recommendations for basic improvements to the HTML of your website. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls …

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. Most software developers or web server administrators do not think about SEO. Let's give some light on this. Visually, I prefer a handcrafted yorkshire rocking horse . I'm on the lookout for …

It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as …

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's visibility (link-building, social media marketing). A strong brand image also provides tangible and …

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). SEO rewards your business for its efforts at a …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog …