Lessons I learned about link building

A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. They help searchbots find other articles in your site. As you might have predicted, the company …

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Things about CTR you have to experience yourself

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. It pays to …

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Give a thought to ROI when outlining your web strategy

Are you attracting a new audience with this piece of content? Fortunately, with a bit of digging-and the help of this guide-you should be able to uncover at least a few of the issues plaguing your link building campaign. If you're planning on improving your garden then why not add …

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How to reinvent rankings without looking like an amateur

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a challenge-response …

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Don't forget about link building

This is yet another reason that requesting reviews from customers is more important than ever. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Opportunities for link building …

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Useful tips from experts in dynamic pages

Currently, there is no ranking benefit to including rich snippets throughout your site. Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! Now, if you approach another …

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Difficult things about canonical URLs

Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn't cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience …

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Unheard ways to achieve success with hits

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. Weak content can appear in many different forms, and the best way to discover it is to take the …

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Reasons why marketers love onsite SEO

If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page …

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The reason everyone loves sitemaps

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. There are several forces driving the …

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