Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. A positive brand reputation is key to both growing your business and your E-A-T. I understand that bespoke cataract surgery …

The simple questions "Will your firm be handling my site directly?" and "Can I talk to the person who does the work?" can save you a lot of time and money in the long run. Stay on top of your SEO strategy and make sure that it is up to …

Choosing to be involved with 8 or 10 platforms often results in a, doing a poorer job on each one. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Getting BT leased lines used to be the only option …

It will be attractively laid out, easy to navigate and the content must read as genuine and interesting not as honey laid out to attract search robots at all costs. Link juicing in itself isn't a terrible strategy, but trying to build a link wheel will work against you. Thus …

It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

This has been proven over and over again when analyzes top ranked web pages. This can be difficult because you always have to stay on top of changes being made within the industry. The header text, or H1 text, is usually the title of an article or some larger bold …

It's an easy fix, yet an important one since it can lead to ranking penalties under Google's Panda algorithm if there are too many internal search results in Google's index. Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out …

SEO is alive and well, and its just as powerful as it ever was. Search Console will also make recommendations for basic improvements to the HTML of your website. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as …