It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever …

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's visibility (link-building, social media marketing). A strong brand image also provides tangible and …